Privacy Policy

INTRODUCTION

AF Drinks (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose and safeguard your personal data when you interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
“Personal data” means any information relating to an identified or identifiable person.

For more information about your data protection rights, visit the Information Commissioner’s Office (ICO) at www.ico.org.uk.

CHANGES TO THIS POLICY

We may amend this Privacy Policy from time to time. Any changes will be posted on this page and will take effect from the date they are published.

Last updated: 1 Nov 2025.

PERSONAL DATA WE COLLECT

We may collect and process the following types of personal data:

Information you provide directly

• Name

• Email address

• Postal/delivery address

• Phone number

• Payment information (processed securely by third-party processors — we do not store full card details)

• Account login information (if applicable)

• Information submitted via forms, surveys, competitions, or customer service enquiries

• Information collected automatically

When you use our website, we may collect:

• IP address

• Browser type/device information

• Website interactions, page views, and usage information

• Cookies and tracking technologies (see Section 12)

• Information from third parties

• We may receive your data from:

• Delivery partners

• Payment processors

• Marketing and analytics platforms

• Publicly available sources (where lawful)
  
  

LEGAL BASES FOR PROCESSING

We only process your personal data where we have at least one lawful basis:

• Contractual necessity – to provide products/services you purchase

• Consent – e.g., for email marketing (you may withdraw this at any time)
  Legitimate interests – to operate and improve our business (e.g., fraud prevention, analytics, personalised offers)

• Legal obligation – to comply with financial, tax, or regulatory requirements
  
  

HOW WE USE YOUR PERSONAL DATA

We may use your data to:

• Verify your identity

• Process and fulfil your orders

• Communicate with you about your orders or enquiries

• Provide customer support

• Improve our website, products, and services

• Conduct market research and anonymised analytics

• Send you marketing communications where permitted

• Personalise the website experience and offers (profiling)

• Prevent and detect fraud

• Comply with legal obligations

• Enforce our terms and protect our legal rights
  
  

PROFILING & AUTOMATED DECISION-MAKING 

We may use automated tools to:

• Personalise product recommendations

• Deliver targeted advertising

• Identify abandoned carts

• Analyse purchase behaviour
  
  

These activities do not have legal or significant effects on you.
You may object to profiling at any time.

DISCLOSING YOUR PERSONAL DATA

We may share your personal data with:

• Companies within our group

• Service providers such as:

• Website hosts
  Email and marketing platforms

• Payment processors

• Logistics and delivery partners

• Data storage providers

• Credit reference agencies (if required)

• Analytics services

• Regulators or law enforcement agencies where required by law

• Any other party where you have given your consent
  
  

International Transfers

Some service providers may be located outside the UK.
Where transfers occur, we ensure appropriate safeguards such as:

• ICO-approved Standard Contractual Clauses (SCCs)

• Adequacy decisions
  
  

RETENTION OF YOUR PERSONAL DATA 

We will only keep your personal data for as long as necessary for the purposes it was collected, including to:

• fulfil your orders

• comply with legal and tax obligations

• resolve disputes

• enforce our agreements

Examples:

• Order information: typically 6 years (HMRC requirement)

• Marketing data: until you unsubscribe or request deletion

• Account data: until your account is closed
  
  

PROTECTING YOUR PERSONAL DATA

We implement appropriate technical and organisational measures to keep your personal data secure, including:

• encryption

• access controls

• secure servers

• data minimisation

• staff training
  
  

CHILDREN’S PRIVACY 

Our website is not intended for children under 18 years old, and we do not knowingly collect personal data from children.

If you believe we have inadvertently collected such data, please contact us so we can delete it.

YOUR RIGHTS

You have the following rights:

• Access – request a copy of your personal data

• Rectification – correct inaccurate or incomplete data

• Erasure – request deletion in certain circumstances

• Restriction – limit how we use your data

• Objection – object to processing based on legitimate interests or profiling
  Data portability – request transfer of your data to another provider

• Withdraw consent – at any time where processing is based on consent
  
  

To exercise your rights, email hello@af-drinks.com with proof of identity and details of your request.

INTERNET USE & THIRD-PARTY LINKS

We take reasonable steps to maintain secure internet connections.
However, transmitting information over the internet is at your own risk.

Our website may contain links to third-party websites. Those websites have their own privacy policies, and we are not responsible for their practices.

 

 

COOKIES & TRACKING TECHNOLOGIES 

We use cookies and similar technologies to:

• Recognise your browser

• Improve website performance

• Track usage and analytics

• Personalise content

• Support targeted advertising
  
  

You can disable cookies through your browser settings; however, some website features may not function properly.