Stories
Want to master the art of the Perfect Pour and food pairing? We've got you.
New Limited Edition Art Series 31-Packs with IHC New Zealand
This year, our iconic 31 Packs are released in collaboration with IHC New Zealand. Each pack features a design from an award-winning artist, and is stocked with 10 awesome AF flavors to see you through July.
Why Restaurants And Bars Need To Up Their AF Game
2 May, 2023 One of the challenges of going out to bars and restaurants when you’re not drinking is that there is still generally a lack of great adult, non-alc options. Not only are non-alc drinks hidden in a very...
Research is showing that more and more people are choosing to embrace an alcohol-free love life – thanks in part to the pandemic’s impact on our relationship with alcohol.
Strategies to cope when you are not drinking.
His strategy? Take an open can of Baked Beans to hold in his hand, which Guy says solved the problem of people asking why he wasn’t drinking...
The best bars to not drink in.
It’s simply nice to be able to choose to go out and have fun in a bar with no booze, and drink drinks that happen not to have a drop of alcohol in them.
The team created a credible G&T - which fooled a Herald staff writer who picked it as a Hendricks and tonic...
"I was made to feel really socially awkward. That's where the idea for AF came from - not just a product, but a world where it's OK to make your own decisions and to do that with confidence."
"It's impossible to become intoxicated (or even to get close) no matter how many of these drinks or foods you consume. Your body simply processes the alcohol faster than the time it takes you to drink the drink."