Free AF x Nelson Mandela Partnership

FREE YOURSELF.

FREE OTHERS.

SERVE EVERYDAY.

Free AF is proud to partner with the Nelson Mandela Foundation. We’re on a mission to advance personal and societal freedoms by normalising alcohol-free choices while funding the work that defends human freedom and dignity.

From November 2025, a percentage from the sale of every can of Free AF sold globally over the next three years will go to to the Nelson Mandela Foundation in support of their work during which time, FREE – a project showcasing the stories of fifty inspiring thought leaders, artists, actors and athletes who share a commitment to Nelson Mandela’s ethos “Free yourself. Free others. Serve every day,” – will be created.

Join the mission.

Follow the stories.

Get under the influence.

FREE AF has committed that a percentage of proceeds from the sale of every can of Free AF sold globally over the next three years will go to the Nelson Mandela Foundation to support their work.

Dr. Mbongiseni Buthelezi, Chief Executive of the Nelson Mandela Foundation, says:

“AF’s support will make a significant contribution to our mission of promoting just societies around the world. Nelson Mandela taught us to work for the freedom of all at the same time as embracing the principles of personal discipline and service to those in need. I am grateful that Lisa King and Free AF are committed to inspiring people to live by these enduring values.”

Lisa King, Founder of Free AF says:

“We are honoured to partner with the Nelson Mandela Foundation as we work toward a world with more freedom. Mr. Mandela lived by three rules: Free yourself; Free others; Serve every day. This was not just a mantra but a way of life. At Free AF, we draw inspiration from these values as we aim to create a cultural shift - one that empowers people to see choosing less alcohol as a statement of freedom, independence, and empowerment, rather than restriction.”

The Project – FREE

The partnership will come to life in a major international project: FREE - a content and photographic series, in collaboration with publishers Blackwell & Ruth and photographer Magdalena Wosinska.

FREE - a major international multimedia project featuring original interviews with fifty inspiring and celebrated individuals around the world who embody Mr. Mandela’s values and lifelong commitment to freedom, equality, and service to inspire a new generation to “Free yourself, free others and serve every day".

The Project – FREE

The partnership will come to life in a major international project: FREE - a content and photographic series, in collaboration with publishers Blackwell & Ruth and photographer Magdalena Wosinska.

FREE - a major international multimedia project featuring original interviews with fifty inspiring and celebrated individuals around the world who embody Mr. Mandela’s values and lifelong commitment to freedom, equality, and service to inspire a new generation to “Free yourself, free others and serve every day".

This partnership is a long-term commitment.

Over the next three years, a percentage of the proceeds from the sale of every can of Free AF sold globally will go to the Nelson Mandela Foundation to support its mission of promoting just societies around the world.