Emily Schildt is the founder and CEO of Pop Up Grocer, which is a family of curated shops that feature new, better-for-you products. Emily and her team seek out really awesome, exciting, and beautifully presented new brands and products that you don’t usually find in the big grocery stores. They’re the grocery items that are right at the forefront of where food and drinks are going. We talk to Emily not so much as someone who has a different relationship with alcohol herself, but someone who’s really seeing the growth and change in the non-alcoholic drinks category, from which she stocks lots of brands including our brand, AF.