News
Let's be honest. The espresso martini was never really about the espresso, or the martini. It was about the moment. The symbolism. The shake. The pour. That cloud-like foam settling under three perfect coffee beans. The unspoken agreement that the...
The Apero Spritz Is The Turning Point Of Summer. Here's Why.
You don't decide summer has started. Summer tells you. It's not the date on the calendar. It's the moment someone hands you a big wine glass with something orange and sparkling in it, the ice catches the light, and something...
Margaritas Are Up. Alcohol Is Down. The Math Is Mathing.
Something funny is happening in American drinking culture. Margaritas are everywhere. They've been the most-ordered cocktail in the country for years running. Tequila is now one of the largest and fastest-growing spirit categories in the US. There are entire restaurants...
Free AF - Now Pouring on Air New Zealand International Flights
Cruising at altitude: Free AF is on Air New Zealand's international flight menu in business premier and premium economy. There's a particular feeling that comes with boarding an Air New Zealand flight. You find your seat, stow your bag, and...
Festival Season is Here, and the Drinks Are Changing.
The dust is settling on Coachella Weekend 1, and Weekend 2 is right around the corner. The lineup is incredible, the fits are immaculate - and something else is shifting in the desert air. Look closer at what people are...
Free AF, Proud Partner of the Miami Marlins
We've been waiting for this moment. Not because it's our boldest step in the US yet - though it is. But because it's proof of something we've believed since day one: drinking behaviour is changing, and the places people gather...
FROM ONE LITTLE SHOP TO A WHOLE NEW WAY OF DRINKING
Cheers To The Next AF Chapter Our Curious AF Bottle Shop has always been more than just a place to buy a drink. It was a spark, one that helped ignite a whole new way of thinking about alcohol in...
RECIPE: 15-Minute Mexican Fried Chicken with Rice Salad & Chipotle Sour Cream
We've teamed up with My Food Bag to make your midweek dinner memorable AF. Enjoy our NEW Mango Margarita paired perfectly with this Mexican style dish that you can now re-create at home. Mexican Fried Chicken: 500g chicken...
TASTES LIKE TROUBLE. NEW MANGO MARGARITA HAS DROPPED
Our New AF Mango Margarita has just dropped and like any good margarita, it's stirring up trouble from the moment it arrived. To celebrate the launch, we deployed the AF Contraband Unit and Margarita Detection Dog, Mellow, to hit the...