We've been waiting for this moment.
Not because it's our boldest step in the US yet - though it is.
But because it's proof of something we've believed since day one: drinking behaviour is changing, and the places people gather are finally catching up.
From April 2026, Free AF is the exclusive non-alcoholic RTD cocktail at loanDepot park, serving all 81 Miami Marlins home games plus every stadium event.
Stadiums don't lie
There's something honest about a stadium. Forty thousand people, all there for the same reason, all wanting the same thing: to be fully in the moment. To feel the energy, hold a drink, be part of something.
For a long time, that drink had to be alcoholic. Not because people necessarily wanted it to be, but because there was no real alternative. A soda wasn't the same. A sparkling water wasn't the same. Nothing else delivered the taste, the ritual, the feeling of properly participating in the occasion.
That's exactly the gap Free AF was built to fill.
People are moderating - sometimes for a season, sometimes for good - but they still want a proper drink in their hand. Not a compromise. Not a consolation prize. A real cocktail that delivers the full experience.
The feel part is worth explaining
Free AF makes non-alc cocktails that taste like the real thing. But the part that surprises people most isn't the taste. It's the feel.
Afterglow™ is our proprietary plant-based botanical, sourced exclusively from New Zealand, that delivers a genuine warming sensation - the sensory experience of drinking, without any alcohol. It's the reason people pick up a Free AF and do a double take at the label. It's the reason this works in a stadium environment, where the ritual of the drink is as important as the drink itself.
The right partner
“At the Miami Marlins, we are focused on building partnerships that elevate the fan experience while reflecting our commitment to inclusion and community impact. Free AF is a natural fit, giving fans more choice in how they enjoy the game at loanDepot park,” said Robert Gelman, Vice President of Partnership Development and Marketing.
That's the kind of partner you want. An organisation that sees inclusion not as a box to tick but as a standard to set, and that understands a great drinks offering is part of how you set it.
What this looks like on the ground
At loanDepot park you'll find Free AF on the big screen and front and centre on the promenade with a fully branded Free AF Exclusive Bar - a permanent destination for fans who want an alcohol-free cocktail that actually fits the occasion.
But we're also getting the party started in other ways.
Marlins Booze-Less Brunch presented by Free AF is a brand new pregame Sunday experience at the Bullpen Bar & Grill, running ahead of four 1:40pm home games. All-ages, food, interactive games, live views of the Marlins pregame routine, and Free AF cocktails served on ice. The kind of morning that makes the game feel even better.
Women's Empowerment Night presented by Free AF is an annual event recognising women who have broken barriers in the sports industry. As a female and minority-founded business, this one means something beyond the partnership. It's a platform we're proud AF to support.
Miami, we're home.
Free AF Founder Lisa and her husband Matt relocated to Miami in October 2025 because they saw a city ready for AF. A city that moves fast, takes culture seriously, and doesn't need to be convinced that not drinking and having a great time aren't mutually exclusive.
Today that bet pays off.
If you're heading to a Marlins game this season, come find us on the Promenade.
Share:
FROM ONE LITTLE SHOP TO A WHOLE NEW WAY OF DRINKING
Festival Season is Here, and the Drinks Are Changing.